Medical Aesthetics Website for Physicians & Patients
About
My Role
Web Design Intern
Timeline
Mission Viejo, Feb 2023 - Sep 2024
Team
Design & Marketing
Benev distributes cosmeceuticals and medical device for dermatologists and patients. My role focused on supporting visual and web design across digital experiences, contributing to brand communication, website organization, and user-facing content while collaborating with cross-functional teams in a real-world product environment.
Current Problem
Too many products, unclear communication
Benev’s existing website lacked clear communication and navigation for its two primary audiences: physicians and patients. Users often struggled to understand which products they could purchase, which treatments were intended for professional use versus at-home care, and how to navigate across the growing product ecosystem.
Source: Benev.com
UX Considerations
Define the Needs of Two Audience Groups & Product Pathways
Physician & Patient Experience
I identified two primary audience groups—physicians and patients—with different goals, expectations, and levels of product understanding.
Core Product Categories & Availability
I mapped Benev’s core product categories based on who could access, purchase, or experience each product.
User Flows
User Flow From Discovery to Action
UX Considerations
01.
Clarify navigation and information architecture across multiple product categories.
02.
Create audience-specific experiences.
03.
Simplify communication of science-backed medical aesthetic products
04.
Support trust through clear storytelling, testimonials, and educational content.
User Experience Design Highlights
Coming Soon!
Marketing & Visual Communication
Users' First Discovery and Engagement
I designed marketing and communication materials that supported how users first discover and engage with Benev across digital and physical touchpoints.
I focused on creating clearer product communication and supporting brand consistency.
Booklets
Brochures
Final Reflection
Real-World Team Collaboration
Benev was one of my earliest professional experiences working closely with real teams, stakeholders, and users. It strengthened my interest in understanding how people interact with products, how communication shapes experience, and how design can bridge business goals with human needs.
This experience played an important role in shaping my decision to continue pursuing design professionally and deepened my interest in user experience and product thinking.
